Newspapers Advert Rates
Firstly the advert rate of the Punch newspaper was an attraction to advertisers.
But despite this, they have the stringiest discount regime because of an excellent printing press.
In addition, they have highly motivated staff who write error free editorial as a result loved by corporate organizations.
The Punch updated it VAT to 7.5% from February 2020 in line with government policy.
The company was registered as Punch Nigeria Limited on August 8, 1970 in Lagos.
Founded by two friends, James Aboderin, an accountant, and Sam Amuka, a columnist and editor at the Daily Times of Nigeria who became the first editor of the Sunday Punch.
In November 1976, a few years after the first print of its Sunday edition, the duo started printing their trademark daily newspaper without advert rate then. Punch Advert rate
The Paper prints from Lagos and Abuja so as to meet up with competition. Today, punch is arguably the most read newspaper in Nigeria with the best print quality around the country which actually translated in the advert rates for full page colour.
The Punch has the highest circulation in Lagos.
The company does business with Corporate Brands and public institutions brought it to vantage position.
If your targets audience is Top executives of Corporate Organizations, then Punch is your sure ally. Punch Advert rate
Ad Rates-Daily Trust
Daily Trust Newspaper reviewed it ad rate last in January 1, 2018 and updated the 7.5% new government policy on VAT in February 2020.
The company was registered as Media Trust Limited in Kaduna State, Nigeria, was co-founded by Mallam Kabiru Yusuf, the first Editor-in-Chief, Alhaji Isiaq Ajibola, the first General Manager and others.
It started its weekly publication in March 1998 and launched Daily Trust in January 2001.
Media Trust Limited now headquartered in Abuja publishes the English-language Daily Trust, Daily Trust-Saturday, Daily Trust-Sunday with same advert rate and the Hausa-language Aminiya newspapers, as well as a new pan-African magazine, Kilimanjaro. Daily Trust Advert rate
Arguably the most strategically positioned printing wise since its print from, Lagos, Abuja, Kano and Maiduguri, four out of six geo-political region of the country and this informed the advert rate costing.
As one of the most read newspaper in Nigeria using the total population of the country, the advert rate cost is proportionate to the value you get, where the North-West has the highest and the paper has it greatest audience in the North.
As one of the leading newspaper in Nigeria, so if your target is the North and the Government, Daily Trust has the answer. Daily Trust Advert rate
Advert Rates-Thisday newspaper
One of the top notch newspaper in Nigeria today is Thisday. Thisday advert rate is arguably the most expensive as a result of its target audience among Nigerian elites.
In addition, Thisday newspaper has a flexible discount regime on their advert.
Thisday Advert rate
Registered as Leaders & Company Ltd and owned by Chief Nduka Obaigbena and was first published on 22 January 1995.
Furthermore, it was the first to introduce the newspaper colour process printing while others were using black and white.
It is also a very popular brand amongst the corporate organizations especially, banks in Nigeria. Thisday Advert rate
Hence, it is advertisers toast.
Advert Rates-The Guardian newspaper
The Guardian advert rate is standard as a result of it relevance in the industry.
Registered as Guardian Newspapers Limited in 1983 by Alex Ibru an entrepreneur, and Stanley Macebuh, a top journalist.
The first edition was published on 22 February 1983 as a weekly paper every Sunday. It started daily publication on 4 July 1983 with its headquarters in Lagos, Nigeria.
The Guardian was a pioneer in introducing high-quality journalism to Nigeria with thoughtful editorial content.
The quality attribute of guardian is the reason why it was described as “Nigeria’s most respected newspaper”.
It has printing presses across strategic location of the country to ease circulation and is most read by the elites. The Guardian Advert rate
Please advertise in guardian newspaper if your target audience are elitist. The Guardian Advert rate
Advert Rates-Vanguard Newspaper
Vanguard newspaper advert rate is a standard rate in the industry.
Vanguard newspaper was registered and published by Vanguard Media in 1983 by veteran journalist Sam Amuka-Pemu along his three friends.
Finally if your desire is South-South and a good reach, then look no further.
Advert Rates-The Nation
Another great newspaper in Nigeria is the Nation.
In addition, it has one of the most friendly advert rate because it was initially targeted towards students,
The newspaper was registered as Vintage Media by Asiwaju Bola Tinubu with head quarters in Lagos. Its first issue was in July 31, 2006.
The newspaper became the first of its kind to gain nationwide circulation across the 36 states of Nigeria.
The nation was able to reach the entire country within two years of its operation as a result of the campus approach . The Nation rate
There is no doubt about this medium moving to the top ladder. This is by a 2009 survey as the second-most-read newspaper in Nigeria because of it acceptance.
The nation repeated the winner of the second most read newspaper in a 2011 according to a report by The Advertisers’ Association of Nigeria (ADVAN).
The Nationhas printing presses in Lagos, Abuja and Port Harcourt to help distribute to all states of the country. The Nation rate
The Nigerian Tribune was established at Ibadan in 1949 as African Newspapers of Nigeria Ltd by the late sage, Chief Obafemi Awolowo and is the oldest surviving private Nigerian newspaper.
The advert rate of Tribune newspaper is arguably one of the lowest in order to reach more people.
The Tribune advert rate was low because the Late Chief Obafemi Awolowo has the people in mind. Tribune Advert rate
Advert Rates-Daily Sun
Another tabloid in Nigeria is the Daily Sun which enjoys great support from the Eastern states because it reports them well.
Registered in March 29, 2001 by Dr. Orji Uzor Kalu to start production of a weekly newspaper on January 18, 2003, and as a daily on June 16, 2003.
It is a Nigerian daily print newspaper which publishes from KiriKiri Industrial Layout, Lagos, Nigeria.
It has a great reach across the nation as a result of it bold headline. The Sun Advert rate
Advert Rates-Daar Communications (AIT & RAYPOWER)
DAAR Communications plc is certainly one of Nigeria’s daring media giant.
In addition, it was established on August 31, 1998 by Raymond Dokpesi and on April 23, 2007, it was converted into a public liability company.
Finally, pioneered Africa Independent Television (AIT), Ray power 100.5 FM Abuja and Raypower 100.5 FM. The company is listed on the Nigerian Stock Exchange.
Advert Rates-Business Day
Another entrant into the media space is Business Day because of no business reporting paper then.
Registered in 2001 by Frank Aigbogun a former editor of the Vanguard newspaper.
Business Day is the only Nigerian newspaper with a bureau in Accra, Ghana. It circulates in Nigeria and Ghana.
Business Day Media Ltd targets corporate CEO and policy makers with up-to-date news and insightful analysis of business, policy and the economy.
Another trail blazing newspaper in Nigeria is Leadership newspaper.
This newspaper was established because of the gap created in the North by New Nigeria Newspaper.
Moreover, there was only one major paper in the North and the entrepreneur in Sam Nda-Isaiah got up.
The newspaper has made great impact in the nigeriamedia landscape.
Furthermore, it was established in October 2004 by Sam Nda –Isaiah, a columnist with the Daily Trust then.
Lastly, it is now published by Leadership Newspaper Group based in Abuja, Nigeria. Leadership Advert rate
Another emerging newspaper in Nigeria is Blueprint, registered as Blueprint Newspapers Limited by Mohammed Idris.
The paper was ran along -side about 40 media professional in Abuja. In addition, the newspaper started as a weekly publication in May 2011 and later switched to a daily paper in September 2011. Blueprint Advert rate
Advert Rates-Peoples Daily
Peoples Daily is one of the emerging newspaper in Nigeria and was established in November 2009.
This newspaper emerged as a result of big space available in the Northern media space.
Finally, the newspaper was formally presented at a ceremony in Abuja in March 2010 and since then no going back.
The Chairman of the Board of Directors is Malam Wada Abdullahi Maida. Peoples Daily Advert rate